Road Rage is the Brain Child of Internet E commerce Guru Tom Gonzales.  Mr. Gonzales commissioned Scott Cimock and Thrust Design Group to help him design and develop his master brand and plan.  Initial Project plans included: The Road Rage Museum, The Car Club Collective (cms/network), Road Rage TV, “All the Rage” Cyberstore, Road Rage Motors, and Road Rage.edu.  Excerpts from the initial development and key frames of teaser site are shown below.

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BRAND ROAD MAP / STRATEGIC DEVELOPMENT:
For those interested in digging a little deeper, login to the “VIP” Area of the teaser site and see the plan development. User: roadrage Pass: empire

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TEASER SITE: Launch Teaser Website

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ROAD RAGE MUSEUM INITIAL DEVELOPMENT:
Virtual Museum and Real World Pop-up Museums in development.
View “Museum Trailer” on Teaser Site

Initial Development Excerpts

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ROAD RAGE TV DEMO SITE:View RRTV demo site

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THE CAR CLUB COLLECTIVE: (The Facebook for the automotive world)

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View Initial Branding / Logo Development:

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Other Projects:

Project Update Note:  Tyra is in the midst of developing a new media and content syndication network. The “Teaser/Placeholder” website key frames below have been designed to dynamically pull social streams and display real time content from her various social sites including facebook, Twitter, Pinterest and Instagram, capture emails for site launch notifications and in the mean time link out to other tyra properties around the web.

Auxiliary Project Note: The TyraNews website (key frames below) is the first beta syndication vertical of the proposed tyra.com  network of Tyra Banks (O&O’s) Owned and Operated sites. The First syndication partner is Celeb TV working with incremental revenue models facilitated by the CreatorCloud. The Syndication platform’s Video, Site Content and Advertising Operations are managed and made possible by the CreatorCloud technology.

Historical Project Notes: In September 2009, before the Apple began taking pre-orders for the first-generation iPad from American customers on March 12, 2010 – which pretty much killed immersive flash site experiences, I designed the first iteration of tyra.com that incorporated a fully integrated Flash interface – “Tyra’s Virtual World”. The development of this project led to the acquisition of the “tyra” brand by demand media, which reportedly resulted in a multi-million dollar deal for the TyraBanks company.

The interface above was developed using (2.0‘s) CreatorCloud  (Publishing Platform)

The key frames below are excerpts from the CreatorCloud integrated Flash interface – Tyra’s “Virutal World”

View Identity / Branding development

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Other Projects:

This Steven Sebring site, Designed and produced by Scott Cimock at tinlab former interactive division owned by Thrust (see bio), won a 2006 Webby Award for “Best Personal Website”.  The main background image for the site was a handmade collage using photographic prints of Steven’s artistic photography. The final artwork canvas was then photographed and color corrected for use on the site. The hand-drawn typography, sound design and the gritty fine art design resulted in a showcase site worthy of the renowned photographer’s work. View Full Background Artwork Enlargement

Coach Microsite that appeared on “Webby Award” Winning Version of the site shown below.
View Coach Sitelet Video Transitional Loop

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Other Projects:

Image 1: “”Cabs” – View Enlargement

“Cabs” - One master stock shot provided (shown below) I created the football field lines using elements from the actual lines on the street to make the image feel more real.  There was also only 1 cab that is in focus / not moving. I retouched the one cab and painted in lighting for the flopped cars. A lot of painting in photoshop here but the image turned out well.  View Before and After Enlargement

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Image 2: “Central Park” - View Enlargement

“Central Park” - Master stock shot of the Holland Tunnel provided (shown below) I created the football field lines in Adobe Illustrator. The client provided an overhead shot of astro-turf and the NFL logo. Raw Elements shown below.  View Before and After Enlargement

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Image 3: “Tunnel”  -  View Enlargement

“Tunnel” - One master stock shot provided (shown below) I hand illustrated the football field lines In Photoshop and transformed a straight on overhead stock image of astr-turf to match the perspective in the stock photo. The New Jersey / New York Tile work on the wall was also created by hand in photoshop.  
View Before and After Enlargement

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Image 4: “Rockefeller Center” - View Before and After Enlargement

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Image 5: “Lincoln Center” - View Before and After Enlargement

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Image 6: “Sky Scraper Goal Posts” - View before and After Enlargement

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Image 7: “Touchdown Street Sign” - View Before and After Enlargement

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Image 8: “Wall Street Score Board” - View Before and After Enlargement

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Image 9: “Statue of Liberty” - View Enlargement

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Other Projects:

Project: Mike created a series of photos in New York City’s Central Park. He wanted to create a stylized look incorporating illustration somehow into the images creating more of a fantasy type feel to the environment. I Love these types of creatively wide open challenges. Raw images and other photos in series shown below.  Digitial Imaging / Illustrations by Scott Cimock   View Before & After Enlargement

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Central Park Bandshell / “The Dome”   View Enlargement

Original raw image and before and after side-by-side shown below. View Before & After Enlargement

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Central Park New York City – “The Balcony”   View Enlargement

Original raw image and before and after side-by-side shown below. View Before & After Enlargement

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Other Projects:

Other Projects:

I handled the digital imaging for Snapple and Deutsch for 2 and a half years. Along with creating several award winning campaigns there were one offs that conceptually rocked!!! This happens to be one of my favorites.   View Enlargement – View Before and After Enlargement

Raw Elements Photographed by: Mark Laita – digital imaging/illustration by Scott Cimock

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Other Projects:

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Lux Imaging Self Promotional Poster
View Enlargement

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Episode 1: “Cover Shot” – View Enlargement

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“Classic Italian Masterpieces” Campaign  – “Mother & Child” -  View Enlargement

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Self Promotional artwork (Digital Compositing):
View Enlargement

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Road Rage:

View Enlargement


View Enlargement

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Fila / Grant Hill / Olympics Ad/ Poster: View Enlargement

Bankable Productions is Tyra Banks’ production company responsible for producing the cultural phenomenon America’s Next Top Model. When first setting out to produce the second season of Top Model she came to Scott Cimock / THRUST (see bio) to develop her Corporate identity and branding elements. 
View Enlargement of final artwork.

The Bankable Television Tag (Story Board Key Frames shown below) was concepted designed and produced by Scott Cimock. 3d artist William Rosado created the Virtual Vault using the 3d program Light Wave. The final composite was created in After Effects by Rob Sabatini of Piranha.
View the Bankable Productions 3 second tv tag video now.

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Other Projects:

GrowToLearn.org – Branding and Website designed, developed and produced by Scott Cimock at  2.0.

The site was designed to work on multiple platforms including i-phone, i-pad, Droid and more… We used javascript to create fluid animations and the bumble bee is a still .gif image with a fluid random javasript algorythm we developed to give the illusion that the bee is flying randomly about the garden. Scroll down the page and you’ll see the bee follows and yes, it works on an i-phone/pad…  The entire site was developed in conjunction with MRM worldwide using  2.0‘s CreatorCloud. (CreatorCloud is the software I’ve been developing for the past couple of years)

The Citywide School Gardens Initiative was established by The Mayor’s Fund and GrowNYC to inspire, facilitate and promote the creation of a sustainable school garden in each and every public school 
across New York City. A big goal, yes. But fortunately we have an equally ambitious plan to help achieve it.   This is Phase 1 of the project. Phase 2 will include a large community aspect brought to you by Scott Cimock, the team at 2.0 and the CreatorCloud SaaS! Check back soon to learn more.

Website Screenshots:

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Other Projects: