Creative Director / Designer / Technologist
Project: Deutsch (the Adverstising Agency) was commissioned by the city of New York to develop the creative for the city’s pitch to host the Superbowl. The series of images shown here were part of the creative pitch developed by Deutsch. Digital Imaging / Illustration and compositing by Scott Cimock.
Image 1: “”Cabs” – View Enlargement
“Cabs” - One master stock shot provided (shown below) I created the football field lines using elements from the actual lines on the street to make the image feel more real. There was also only 1 cab that is in focus / not moving. I retouched the one cab and painted in lighting for the flopped cars. A lot of painting in photoshop here but the image turned out well. View Before and After Enlargement
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Image 2: “Central Park” - View Enlargement
“Central Park” - Master stock shot of the Holland Tunnel provided (shown below) I created the football field lines in Adobe Illustrator. The client provided an overhead shot of astro-turf and the NFL logo. Raw Elements shown below. View Before and After Enlargement
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Image 3: “Tunnel” - View Enlargement
“Tunnel” - One master stock shot provided (shown below) I hand illustrated the football field lines In Photoshop and transformed a straight on overhead stock image of astr-turf to match the perspective in the stock photo. The New Jersey / New York Tile work on the wall was also created by hand in photoshop.
View Before and After Enlargement
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Image 4: “Rockefeller Center” - View Before and After Enlargement
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Image 5: “Lincoln Center” - View Before and After Enlargement
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Image 6: “Sky Scraper Goal Posts” - View before and After Enlargement
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Image 7: “Touchdown Street Sign” - View Before and After Enlargement
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Image 8: “Wall Street Score Board” - View Before and After Enlargement
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Image 9: “Statue of Liberty” - View Enlargement
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