Scott Cimock - Creative Director, Designer, Art Director, Technologist, Production Artist etc…
Scott Cimock is currently a free-lance Creative / Marketing Director working in New York City.
For the past several years, Scott has been focusing his creative efforts evaluating the complexity of the worldwide web. He continues to discover, design and develop strategies on how best to harness the unlimited social networking communication possibilities and the revenue generating power of transaction management software as it relates to the advertising industry, digital publishing and broadcast media. One of his main focuses recently has been leading the marketing strategy for a Canadian based firm called TwoPointO Inc. (2.0) and their flagship SaaS product called Creator Cloud. Scott leads the creative technology direction and market positioning of the CreatorCloud in the US with a detailed grasp of media monetization business principles and the SaaS requirements of enterprise software design. Scott was an early adopter of web based software principles in the creative space, leading his own technology-award winning Creative Firm and Production Company.
Scott is responsible for managing the overall brand image and overseeing the “High-Polish” production and implementation of engaging and dynamic strategic marketing solutions for all of his clients. When the client makes the jump from information to intuition Scott helps guide the clients’ brand image down a creative and strategic path. He has successfully ensured aesthetic continuity, High-end production values and compelling communications across all mediums, touch-points and collateral materials for a plethora of brands strategically maximizing their marketing budgets. Scott specializes in nourishing and developing his team’s best ideas and pushing the work beyond clients’ expectations.
Scott is passionate about growth in the digital space, and sees the Internet and mobile platforms not just as a medium where true creativity can flourish, but also as a platform to engage consumers with brands in new and interesting ways utilizing the latest technology.
At his former company Thrust Design Group, Scott developed Branding / Corporate Identity Packages, Advertising Campaigns, Websites, Promotions, Public Relations, Events and Viral Efforts for clients including: Tyra Banks, Bankable Productions, Carlos Santana, Chris Webber, Jay Manuel, Steven Sebring and many more. From Strategic Brand development for Online Platforms to the initial development and production of Tyra Banks’ cultural phenomenon Reality Television show America’s Next Top Model (which is now syndicated in 170 countries worldwide ) Scott has applied his well managed production processes, high-end aesthetic and elegant sensibilities to execute a wide variety of creative solutions all the while elevating the overall image of Thrust’s clients’ brands and telling their stories in dynamic and engaging ways.
Before Founding Thrust Scott held the post as Partner / Executive Creative Director at Lux Imaging a digital imaging production company where he managed accounts for some of the world’s leading Brands, Advertising Agencies, Fashion Photographers and Publishers including; (Deutsch, JWT, Amirati, Sony, Snapple, Almay, Tiffany’s, Bank of America, Verizon… and many more ), Publishers – (GQ, Vanity Fair, Details, Glamour, New York Magazine, Vibe, The Source…), Legends and rising stars of the Fashion Photography World including – (Mark Seliger, Hiro, Dahlen, Mikako Koyama, Mike Ruiz… to name a few). Scott’s contributions to and leadership of Lux Imaging were confirmed when it was successfully acquired by Pascal Dangin’s world famous Box Studios.
Prior to Joining Lux Scott was the Co-Founder and Executive Co-Creative Director at Anton & Partners where he ran luxury brands such as Maserati, Ferrari, Taittinger, Piranesi, Loro Piana, Villeroy & Boch and Gruner + Jahr Publishing. He oversaw everything from advertising to interactive, promotions, public relations, events and viral efforts for the brands.
Scott started his career at Foote Cone and Belding, New York, working on AT&T, Fila, LifeSavers, Serengeti Eyewear, Various RJR Nabisco brands including Carefree Sugarless Gum. Most notably, Scott’s contribution to the Fila team’s “Change the Game” Campaign helped drive sales from $250 million to $550 in just three years as the upstart brand won “the race for number three” in US athletic footwear.
Scott has won many industry creative awards, including Webby, Addy, Andy, Cannes, Clio, Awny, and has been featured in Archive, Adweeks “top spots” and Communication Arts.
Scott graduated from Ringling College of Art and Design with a major in Advertising Design.
Scott is a New York City transplant but after 2 decades in New York considers himself a native and calls the concrete jungle his home.
References Available Upon Request