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Smarter Positioning. Stronger Brands. Better Customer Experiences.

I help organizations uncover opportunities to compete more effectively through brand strategy, creative direction, and experience design.

Featured Projects
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VALEF YACHTS · BRAND POSITIONING / EXPERIENCE DESIGN

Elevating a Yacht Industry Pioneer for a More Competitive Market

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BODYBY.AI · PRODUCT STRATEGY / EXPERIENCE DESIGN

Turning an AI Fitness Concept Into a Market-Ready Product and Brand

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POWER IN MOTION · CREATIVE STRATEGY / CAMPAIGN EXPERIENCE

AI Creative Direction — Global Movement Campaign

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DUDUM FINANCIAL • BRAND POSITIONING / EXPERIENCE DESIGN

Repositioning a Firm for the High-End Private Club Market

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HAPPY TO HELP · BRAND STRATEGY / EXPERIENCE DESIGN

Launching a Premium Concierge Service in the Bay Area

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GROW TO LEARN · DESIGN DIRECTION / DIGITAL EXPERIENCE

Designing the Digital Platform Supporting NYC’s School Garden Initiative

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THE COLLECTION · CUSTOMER EXPERIENCE / UX/UI DESIGN

Optimizing the Customer Experience for Miami’s Premier Luxury Dealership

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